Capturing the Extraordinary in Everyday Moments
Hi, I'm Nicole Smith Russell, a passionate photographer and digital storyteller based in the Capital Region of Upstate New York. Specializing in outdoors, landscape, nature, industrial, architectural, event, commercial, and editorial photography, I turn everyday scenes into extraordinary visual narratives. Whether it’s the raw beauty of the Adirondacks, a hidden gem in the Catskills, or the timeless charm of a rusted railroad, my lens seeks to uncover the understated magic of the world around us.
You’re likely to spot me pulled over on a quiet country road, camera in hand, capturing the soul of abandoned barns or the intricate details of industrial landscapes. My goal? To breathe new life into what might seem ordinary and reveal fresh perspectives that inspire curiosity and connection.
How It All Began
I’ve been drawn to visual storytelling for as long as I can remember, dabbling in both videography and still photography throughout my life. Whether it was capturing fleeting family moments or experimenting with creative compositions, my fascination with the power of imagery has always been a constant.
In January 2016, I took a leap and bought a used DSLR camera, ready to explore photography on a deeper level. Transitioning from “auto” to “manual” was a steep learning curve, but my passion kept me focused. One fateful day at a laundromat, I stumbled upon a photography course offered by Michigan State University on Coursera. What began as a casual curiosity turned into a nine-month journey of discovery, during which I honed my craft and pushed my creative boundaries.
Through hard work, I completed my capstone project, “Traveler,” earned a specialization certificate, and joined an elite community of photography enthusiasts. Soon after, I gained recognition as the Featured Artist of the Month at IL FARO Restaurant & Bar, a milestone that solidified my confidence and launched my creative career.
Highlights & Recognition
- Featured Artist - IL FARO Restaurant & Bar, 2017 & 2019
- Exhibit Contributor - Michigan State University Kresge Art Center, November 2016
- Silent Auction Contributor - The Legal Project 22nd Annual Pro Bono Reception, October 2017
- Contributing Artist - Nancy Lane Farms Fundraiser, September 2017
- Exhibit Contributor - The Phoenix Gallery, March 2018
- Cover Photo Contest Winner – Capital Region Living Magazine, June 2018
- Exhibit Contributor - Honest Weight Food Coop Shoreline Exhibit, August 2018
A Fusion of Creativity & Communication
My B.A. in Communications & Rhetoric and years of experience in digital media and content creation uniquely position me to blend visual storytelling with strategic messaging. Beyond photography, I thrive on crafting engaging campaigns, designing impactful visuals, and connecting with diverse audiences.
Behind the Lens
Outside of photography, you'll find me training for my next marathon, cycling through scenic trails, practicing yoga or exploring craft fairs. My adventurous household includes my huskies, cats and my eclectic collection of reptiles, including boa constrictors, green tree pythons, a bearded dragon and several tortoises. My husband, Rayne, has been through this entire journey with me pushing me forward and keeping me grounded.
Whether you’re looking for a striking editorial image, event coverage with a creative twist, or a fresh perspective on a familiar scene, let’s collaborate to bring your vision to life!
- Nicole Smith Russell
"Just because I'm on a different path doesn't mean I'm lost"
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Professional Resume
SKILLS SUMMARY:
Creative, self-starter who is a highly organized professional with strong communication and interpersonal skills, able to adapt to changing priorities and drive results. Knowledgeable in employee benefits, payroll administration, personnel records management, reporting, and change management, with a proactive approach to learning, innovation, and accountability in key roles. Collaborative problem solver who fosters teamwork and builds relationships to enhance operations, improve employee experience, and support business objectives. Skilled in Microsoft Office and HR systems, with experience in training development, personnel data management, data analysis, creating and interpreting complex reports, and process improvement.
PROFESSIONAL EXPERIENCE:
Client Success Manager
Levrx Technology, Troy, NY | January 2024 - November 2024
- Led the integration of pharmacy savings applications with client benefit packages to enhance user experience.
- Developed and executed client engagement strategies, including marketing content, product demos, and targeted email campaigns.
- Increased client retention by 66.7% through personalized support, training resources, and user-driven product improvements.
HR & Employee Benefits Systems Specialist
Austin & Co., Inc., Albany, NY | May 2018 - January 2024
- Implemented and supported benefits administration and technology solutions for HR and administration teams within charter schools and non-profits organizations.
- Increased client retention by 71% through tailored training, support initiatives, and process improvements.
- Managed integrations between HR systems, insurance carriers, and payroll vendors to streamline workflows.
- Collaborated with product and development teams to enhance system functionality, conduct QA testing, and ensure compliance.
- Trained and mentored junior team members, fostering professional growth and knowledge sharing.
Human Resources and Marketing Administrator
Deily & Glastetter, LLP, Albany, NY | February 2011 - June 2018
- Managed HR operations, including benefits administration, payroll, employee relations, and compliance.
- Led recruitment, onboarding, training, and performance management initiatives.
- Improved efficiency by 30% through automation of HR processes and system transitions.
- Led successful transitions to new payroll and benefits administration platforms, improving operational effectiveness.
- Developed strategic compensation plans, recognition programs, and workforce planning strategies.
- Managed marketing initiatives, including website updates, social media campaigns, and branding efforts.
- Designed and executed PR campaigns and fundraising events, increasing firm visibility and community engagement.
- Member of SHRM and CRHRA to strengthen HR expertise and stay informed on industry trends.
EDUCATION:
Bachelor’s Degree in Communication and Sociology - University at Albany, Albany, NY
Associate of Science Degree - Hudson Valley Community College, Troy, NY
CERTIFICATIONS AND LICENSES:
DSLR Photography Certificate – Michigan State University/Coursera, issued in 2016
NY Life, Accident and Health Insurance Agent/Broker license – NYS Department of Financial Services, issued in 2019
VOLUNTEER EXPERIENCE:
Capital District Women’s Employment & Resource Center (WERC), Albany, NY | 2015 - 2022
- Strengthened community engagement by increasing social media interaction by 50% through strategic PR and marketing.
- Assisted with fundraising initiatives and promotional campaigns to support women’s employment programs.
Capital Region Young Professionals Network, Albany, NY | 2014 - 2016
- Created PR materials and digital content to enhance awareness and engagement with local professionals.
- Partnered with the Capital Region Chamber to develop initiatives supporting career growth and networking opportunities.