Capturing the Extraordinary in Everyday Moments

Hi, I'm Nicole Smith Russell, a passionate photographer and digital storyteller based in the Capital Region of Upstate New York. Specializing in outdoors, landscape, nature, industrial, architectural, event, commercial, and editorial photography, I turn everyday scenes into extraordinary visual narratives. Whether it’s the raw beauty of the Adirondacks, a hidden gem in the Catskills, or the timeless charm of a rusted railroad, my lens seeks to uncover the understated magic of the world around us.

You’re likely to spot me pulled over on a quiet country road, camera in hand, capturing the soul of abandoned barns or the intricate details of industrial landscapes. My goal? To breathe new life into what might seem ordinary and reveal fresh perspectives that inspire curiosity and connection.

 

How It All Began

I’ve been drawn to visual storytelling for as long as I can remember, dabbling in both videography and still photography throughout my life. Whether it was capturing fleeting family moments or experimenting with creative compositions, my fascination with the power of imagery has always been a constant.

In January 2016, I took a leap and bought a used DSLR camera, ready to explore photography on a deeper level. Transitioning from “auto” to “manual” was a steep learning curve, but my passion kept me focused. One fateful day at a laundromat, I stumbled upon a photography course offered by Michigan State University on Coursera. What began as a casual curiosity turned into a nine-month journey of discovery, during which I honed my craft and pushed my creative boundaries.

Through hard work, I completed my capstone project, “Traveler,” earned a specialization certificate, and joined an elite community of photography enthusiasts. Soon after, I gained recognition as the Featured Artist of the Month at IL FARO Restaurant & Bar, a milestone that solidified my confidence and launched my creative career.

 

Highlights & Recognition

  • Featured Artist - IL FARO Restaurant & Bar, 2017 & 2019
  • Exhibit Contributor - Michigan State University Kresge Art Center, November 2016
  • Silent Auction Contributor - The Legal Project 22nd Annual Pro Bono Reception, October 2017
  • Contributing Artist - Nancy Lane Farms Fundraiser, September 2017
  • Exhibit Contributor - The Phoenix Gallery, March 2018
  • Cover Photo Contest Winner – Capital Region Living Magazine, June 2018
  • Exhibit Contributor - Honest Weight Food Coop Shoreline Exhibit, August 2018

 

A Fusion of Creativity & Communication

My B.A. in Communications & Rhetoric and years of experience in digital media and content creation uniquely position me to blend visual storytelling with strategic messaging. Beyond photography, I thrive on crafting engaging campaigns, designing impactful visuals, and connecting with diverse audiences.

 

Behind the Lens
Outside of photography, you'll find me training for my next marathon, cycling through scenic trails, practicing yoga or exploring craft fairs. My adventurous household includes my huskies, cats and my eclectic collection of reptiles, including boa constrictors, green tree pythons, a bearded dragon and several tortoises. My husband, Rayne, has been through this entire journey with me pushing me forward and keeping me grounded.

 

Whether you’re looking for a striking editorial image, event coverage with a creative twist, or a fresh perspective on a familiar scene, let’s collaborate to bring your vision to life!
- Nicole Smith Russell

 

"Just because I'm on a different path doesn't mean I'm lost"

 

~~~~~

 

Professional Resume

Skills:
Experienced Human Resources Professional with expertise in benefit administration, HRIS solutions, compensation strategy, and employee engagement programs. Proven ability to design, implement, and manage comprehensive rewards programs while ensuring compliance with regulatory standards. Adept at using data-driven insights to optimize processes and enhance employee satisfaction. Strong collaborator and mentor with a track record of fostering team growth and cross-functional partnerships.
 

Experience:
January 2024 – November 2024
Levrx Technology, Troy, NY - Client Success Manager

  • Strategized the integration of company's pharmacy savings app into clients’ benefits packages.
  • Crafted and executed client communications, including newsletters, promotional videos, and social media content, to drive engagement and retention.
  • Achieved a 66.7% increase in client retention through personalized strategies and proactive support.
  • Analyzed pharmacy and healthcare trends to suggest product enhancements.
  • Acted as a product and industry ambassador, presenting capabilities and fostering positive stakeholder relationships.
  • Led email campaigns using Mailchimp to communicate updates and drive action among diverse audiences, including municipalities and school districts.
  • Utilized data insights and industry best practices to optimize outreach efforts and engagement.
  • Mentored team members in marketing and client success roles to strengthen everyone’s capabilities.


May 2018 – January 2024
Austin & Co., Inc. - HRIS Compensation and Benefits Specialist

  • Implemented and provided ongoing support for benefits administration and HRIS solutions tailored to client needs, including schools and non-profits.
  • Increased client retention by 71% by creating marketing and training materials to drive awareness and utilization.
  • Delivered seamless system implementations and open enrollment processes through project management tools and collaboration with carriers and payroll vendors.
  • Managed integrations and enhancements for cloud-based benefit platforms to align with client objectives.
  • Created training resources and conducted product demos, improving system utilization and satisfaction.
  • Partnered with internal teams to streamline processes and enhance total rewards program awareness.
  • Mentored junior staff, fostering professional growth and knowledge sharing within the team.

 

February 2011 – June 2018
Deily & Glastetter, LLP - Human Resources and Marketing Administrator

  • Administered benefits, payroll, and HRIS while ensuring compliance and legal standards.
  • Collaborated with management to develop recognition programs, compensation strategies and wellness initiatives.
  • Improved onboarding efficiency by 30% through enhanced training materials and tutorials.
  • Successfully implemented new payroll and benefit administration systems.
  • Planned and executed public relations campaigns, including event coordination and community outreach initiatives.
  • Designed marketing materials, maintained website and social media, and supported rebranding efforts to enhance the firm's public image.

 

Education:

  • University at Albany, Albany, NY - Bachelor of Arts in Communications and Rhetoric
  • Hudson Valley Community College, Troy, NY - Associate of Science

Certifications and Licenses:

  • Michigan State University/Coursera - DSLR Photography Certificate
  • NYS DFS - NY Life, Accident and Health Insurance Agent/Broker license

Volunteer Experience:
2015 – 2022
Capital District Women’s Employment & Resource Center (WERC)

  • Promoted WERC’s mission through PR and marketing efforts, increasing social media engagement by 50%.
  • Designed and implemented strategies to boost community support and donations.
  • Organized fundraising events to support displaced homemakers and women in need.


2014 – 2016
Capital Region Young Professionals Network

  • Created PR materials, including social media posts and video content, to raise awareness for the Capital Region Chamber.
  • Collaborated on strategic initiatives to enhance visibility and engagement with local professionals and organizations.

View my profile on LinkedIn